If you ask anyone who has ever tried to sell their home themselves they’ll tell you that from the moment the “For Sale by Owner” sign goes up, the phone begins to ring. Unfortunately, many of those calls will not be from prospective buyers, but rather from real estate agents looking to obtain your listing. Here you’ll find innovative property marketing ideas that will keep your phone ringing and proven strategies to lift yourself above everybody else.
Get your own Blog: Get your own blog and advertise your property for sale on it, complete with digital photos. With a paid website will you be able to have ‘property for sale’ in the first part of the URL.
Social Media Sites: Social media sites create an effective way for you to advertise your property for free. Facebook, Twitter, Myspace and YouTube are some of the site that you can advertise on. Be creative and use good quality pictures and your property will be sold before you know it. These days even some people are creating virtual tours or videos of their properties and posting it on the net.
Find a good real estate agent to represent your needs: A professional real estate agent knows the market and has information on current sales, past sales, current listings, a marketing plan, and will provide their background and references. So be careful on choosing the agent. Choose the agent basis of their experience and qualifications.
Property Portals: A property portal offers you the opportunity to advertise you property on a site that enjoys a large amount of traffic from mainly house hunters. For a set price you can upload images and information of your property and contact details.
Property Magazines: Just like newspaper or printed advertising, this option is relatively cost effective but if you are ready to pay, this is a great way to market or advertise your property.
Newspapers: It is slightly less expensive than property magazines, newspaper ads are a great way to market your property for sale. Make sure that you have good quality images and write a proper and small description to go along with it.
Auction: It is very expensive way to sell your property but it can be very beneficial especially for properties that have the combination of being both unusual and sought after. When selling on auction, you introduce a starting price and potential buyers bid against each other. The final price is decided by the highest bidder, which means that the sale price may be higher than expected in some cases.
Brochures: Print brochures with the property details, images and your contact information and drop them off in mailboxes or stick them up on notice boards around town.
Sale by Private Tender: sale price but at the same time it reduces the possibility of achieving a result higher than expectations When you put your property up for sale by tender, you set the terms, conditions and the deadline while prospective buyers have the opportunity to put forward their competitive bids. The individual bids are not transparent and tenders are asked to seal their offer in an envelope and deposit it by a predetermined date and time. The seller then opens the tenders together and chooses the best one. This method of selling is a great way to get the maximum.
Word of Mouth: Tell everyone you meet that your house is for sale. Your neighbors across the street may have a friend who has been waiting to move into the neighborhood. Word of mouth is a strong selling aid. If each person you tell that your house is for sale tell two more people, and those people each tell two more people, word can spread quite rapidly.
Front Yard Sign: Place a big Property for Sale sign in your front yard. Make it big enough so that people can read it as they drive past. Click here for more details.